Linio Mobile App
Linio is one of the leading marketplaces in Latin America, with presence in five countries and offering more than four million products.
Project Overview
The goal was to redefine the digital experience of LINIO. The product was growing and needed a visual and functional update to stay on top of the market's needs. Additionally, Linio was now operating in 8 different countries and required tailor-made flows and visual components for each region.
My Role & Responsibilities
As a Senior UX/UI Designer at LINIO, I played a key role in the successful re-launch of the digital experience for linio.com.mx. Leveraging my expertise in user experience (UX) and user interface (UI) design, I contributed to the transformation of the platform, introducing a completely new visual language and expanding product functionality.
Stakeholders:
Project Managers
Infrastructure Development Teams
Mobile Development Teams
Timeline:
9 months (Nov 2019 - Apr 2020)
Tools:
Sketch / Jira / Google Suite / Flinto / Zeplin
Location:
CDMX, Mexico
Challenge
Overhaul an outdated interface and enhancing features. Modernize the visual style while accommodating diverse regional preferences across eight countries, all while maintaining brand unity.
Identifying crucial features for Linio's marketplace and aligning design with tech feasibility and business objectives demanded thorough research and teamwork. The result: Linio's revitalized platform, exceeding user expectations and solidifying its role as a premier regional marketplace.
Objectives
Visual Modernization: Update the outdated user interface to align with contemporary design trends while preserving the essence of the brand.
Regional Adaptation: Customize the design for eight different countries, considering diverse payment flows and partners, yet maintaining a consistent brand image.
Feature Enhancement: Identify and implement essential features that would position Linio as a top-tier marketplace in the competitive e-commerce landscape.
Market Research: Conduct in-depth market research and competitor analysis to gain insights into user expectations and industry trends.
Collaborative Approach: Work closely with cross-functional teams to ensure that design decisions are technically feasible and aligned with overarching business objectives.
User Expectations: Exceed user expectations by delivering a revitalized platform that offers an improved and seamless shopping experience.
Market Research
Key Findings
An analysis of competitors reveals clear user expectations and industry trends. Incorporating these insights will bolster business opportunities, enhance user retention, and increase app engagement.
Final Look
Here are the final designs for the Mobile App and a sneak peak to the Design System created for the relaunch of LINIO digital products.
iOS App
Design System
User Feedback
Below is some of the users feedback gathered from Apple Store and Google Play.
